Adaco Powers Starwood Brussels

Contact: Tim McGraw

Email: media@adaco.com

September 28, 2010—Five of the best-known hotels in Brussels are on a single system for procuring quality ingredients to support those property’s eight food and beverage outlets and world-class banquet facilities.

“Adaco .NET provides our operations with an effective and workable system to control costs and purchase all goods and services” said Anthony Houghton, Purchasing Director for Starwood Hotels & Resorts, Brussels. “Our chefs use it everyday, some are taking pictures so they can ensure an accurate presentation with items using the recipe costing function.”

In a recent bid, Starwood Hotels & Resorts Worldwide selected Adaco.NET to optimize recipe management in Starwood’s owned and managed hotels in North America. In Brussels, Starwood properties deployed Adaco .NET earlier this year and use it for all food and beverage, printing and stationery, uniforms, guest amenities and cleaning products, “Almost everything the hotels purchase,” Houghton said.

Houghton said the advantage of having a single system allows Starwood to negotiate with suppliers across the area and take advantage of volume purchasing. “Each hotel can order independently from local suppliers and benefit because we’re buying for five hotels.”

Once logged in, managers are able to move from property to property without logging out if they are responsible for more than one hotel, Houghton said. “This gives you the advantage of consolidated reporting at the end of the year at whatever level of detail is required.”

In addition, Adaco .NET helps Starwood achieve its goal of reducing paper use. “All purchase requisitions are sent electronically and the PO can be sent directly to the supplier,” Houghton said. The properties use hand-held bar code readers tied to Adaco .NET to confirm the arrival of deliveries, providing additional cost controls and simplifying accounting.

Starwood Hotels & Resorts operates five properties in Brussels namely, Le Méridien Brussels, Sheraton Brussels Hotel, Sheraton Brussels Airport Hotel, Four Points by Sheraton Brussels and the brand-new Aloft Brussels Schuman, the first of Starwood’s new urban-inspired Aloft hotels in Europe.

“Starwood Brussels is to be commended for their dedication to taking paper out of the process wherever it makes sense,” said Ian Hocking, Director of Adaco Europe. “They were able to move smoothly to our .NET offering and have discovered many direct benefits of that conversion.”

About Adaco

Adaco is the industry leader in hospitality procurement, management and optimization. Adaco software improves efficiency and eliminates labor-intensive manual and paper-based processes. Adaco .NET™ supports 160 regions around the world, and the company’s solutions are used in more than 54 countries. Adaco has focused exclusively on the hospitality industry since 1985. For more information, please visit www.adaco.com.

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1000 properties in nearly 100 countries and approximately 145,000 employees at its owned and managed properties. Starwood® Hotels is a fully integrated owner, operator and franchisor of hotels and resorts with the following internationally renowned brands: St. Regis®, The Luxury Collection®, Sheraton®, Westin®, Four Points® by Sheraton, W®, Le Méridien® and the recently announced Aloft® and Element SM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.